WOW! Factor Desserts has been making amazing desserts since 1982. From our humble beginnings in a basement kitchen to our three distribution centres today, we have built our company and reputation on high quality products and the best customer service in the business.

Our Mission  

WOW! Factor Desserts is passionate about providing the best products on the planet. We deliver quality, innovation, and profitability for all our stakeholders... That is our promise.

Adding WOW!

WOW! Factor’s desserts can make your menu, banquet, or event truly memorable. Our delicious, premium quality desserts add that special something that will make your guests say, “wow!”

The WOW! Factor Difference  

- Over sixty products, including cakes, tortes, cheesecakes, pies, flans, single serving items, and holiday favorites.

- Customer service that goes above and beyond expectations

- High product value, providing customers with immediate return on investment.

The Future  

As you may have noticed, WOW! Factor Desserts is evolving. Our evolution starts with the company’s fresh, new look, but it doesn’t end there.

- New management: Our new president, Bob Callow, has been involved with WOW! Factor Desserts for over 29 years, and brings a wealth of experience to the WOW! team.

- Investing in our future: WOW! Factor Desserts is actively improving our equipment, resources, products, and marketing materials. This all adds up to even more value for our customers.

- Custom creations: We're willing to work with your business to create a dessert tailor-made to your needs. The possibilities are endless. Just give us a call.

- Product innovation: We're venturing into the gluten free market so we can provide Celiacs with quality dessert products. Our gluten free cakes taste just as good as the WOW! products you know and love, if not better!

As you can see, we're truly committed to growing and improving every area of our business. Throughout all this change, we're still committed to making high quality desserts and creating memorable dessert experiences for you and your customers.